Our Story

We are a company based in Sydney, Australia that believes profoundly in the power of positive representation in media. Our goal is to create a brand with an authentic Middle Eastern aesthetic that cross interacts with the contemporary world. We want to make products that ensure you feel seen, heard and proud.

"When a group of people is only ever represented in negative ways, it adversely affects the way others see them, as well as the way they see themselves."

Timepiece Collection

We have carefully crafted our designs to ensure each timepiece maintains the highest level of quality. The fine details on our dials are constructed using 3D printing and each timepiece is fitted with the class leading Ronda movement Swiss parts. Genuine Italian leather is used for your straps and premium grade 316L of stainless steel material to construct the case and mesh straps.

Packaging and Shipping

Our team is continually working on providing the highest quality of products whilst remaining environmentally conscious. We use sustainable materials (plain packaging) to pack and ship our products across the globe. In the future, you may notice changes in the way we package our products as we are constantly on the lookout for new materials that are environmentally sustainable. We ship all our products via express free of charge to ensure a fast and reliable delivery.